Los Angeles 2028
Women’s flag football is the fastest-growing sport in America — and the first generation of Olympians is already on the field. They are playing in borrowed kit from brands that were never designed for them.
388%
Growth in participation since 2020
2028
Olympic debut, Los Angeles
31
State associations now sanctioning play
0
Heritage brands built for her
The Data
The 2028 Uniform
Two garments, one system: the jersey she plays in and the compression layer underneath it. Both carry the sacred markings of the Ali’i Nui. Both are cut for the women who are taking this sport to the Games.
Game Day — Wahine Jersey
Cut for the flag belt: breathable, drapes clean, moves without riding up. The shark-tooth motif runs the shoulder yoke — worn for ferocity and for the guardianship of the family that shows up to every game.
Base Layer — Wahine Compression
Moisture-moving compression knit with vented mesh through the ribs and back panel. The spearhead band down the sleeve marks the fighting spirit — the armor she actually plays in, at tournament weight.
The Position
“A sport growing 388% in five years, entering the Olympics in 2028, with no heritage brand attached to it. That is not a gap in the market. That is the market.”